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Find the right places
to advertise.

We’re building the connection that helps your agent turn your brand goals and budget into relevant advertising opportunities and a plan you can review.

Try the demo Talk to us
LaunchesForma launch
Your agent · ChatGPT

Let’s find placements for Forma.

You

We have $12,000 and four weeks to launch our everyday sneakers. Where should we advertise to drive first orders without leading with discounts?

Sample launches

01 / 14

Retail preview · Forma · $12,000 sample budget

Brands we’ve worked with

  • Adobe
  • Toyota
  • Disney
  • Walmart
  • Sony
  • Samsung
  • JP Morgan
  • Kia

MCP Integration

The marketing API for your agent.

Bring your brand’s audience, goals and budget into the agent you already use.

Discuss your integration
Connection details

ChatGPT · Planned connection

Helios integrations are in development. Availability will depend on your platform’s plan, settings and permissions.

  1. 01
    Add Helios Brands in ChatGPT

    Custom MCP plugins would connect your workspace.

  2. 02
    Choose what to share

    Select a brand, goals and budget. Review permissions.

  3. 03
    Ask where to advertise

    Your agent turns relevant opportunities into a plan.

Platform documentation

01 / Brand context

Your brand changes
the answer.

The audience, the ambition, the things you won’t compromise. Give your agent the context to find a place that fits.

Off-white everyday sneakers on a sunlit coastal stairway, styled with sage trousers
forma.Made for
the everyday.
THE FORMA LAUNCH / SPRING COLLECTION
The brand brief

More than a
pair of sneakers.

Audience
City-to-outdoors shoppers
Goal
Drive first orders

Change the brief. See the recommendation respond.

A placement that fits
F/D
Field / DayNewsletter partnership
$2,400

Everyday-utility readers, with no discount required. The brand’s positioning stays intact.

02 / Publisher discovery

Find where your audience pays attention.

Explore opportunities by audience, location, format and price. Then follow the connection between your brand’s priorities and each recommendation.

Explore the sample catalogue
Discover opportunities
3 sample matches
Publisher / audienceFormatSample cost
Local newsletter$6,000
EV buyer guide$14,000
Weekend newsletter$5,000

Why Bay Routes fits

Reach Bay Area commuters who can visit your dealerships through a local test-drive booking link.

See the connection
  1. Brand priorityLocal test-drive intent before national reach.
  2. Relevant audienceBay Area commuters
  3. TradeoffLocal relevance, but a short format gives little room to answer EV questions.
Illustrative pearl-white electric crossover on a sunlit California coastal road
Bay Routes

03 / Plan refinement

Change the budget.
See the tradeoffs.

Explore Forma across CTV, social, editorial, newsletters, websites and mobile apps. Move the budget to see which placements make your plan.

Try the full launch
NewsletterField / DayIn this plan · $2,400
EditorialCommon Ground
SocialThe Weekend Edit
Forma / Launch plan4 weeks
Drag to explore
Placement spend
$10,400
Reserve
$1,600

Inbox, editorial and social. One coordinated launch across all three placements.

Field / Day, Common Ground, The Weekend Edit. 3 placements. $10,400 total spend. $1,600 reserve.

More from your marketing.

Placeholder statsFigures for design preview, not measured results.

Revenue uplift
26%
Higher return on ad spend
18%

Start with your brand

Let’s build your first
marketing plan.

Tell us about your audience, goals and budget. We’ll follow up by email to discuss relevant placements and next steps.